Interactivity and contextuality in organizational semiosis
نویسنده
چکیده
In this paper we investigate how organizational semiosis may be advanced by the principles of interactivity and contextuality. These principles have been operationalized in a semiosis construction strategy which has been applied in the coordination of the development of the 3 generation of mobile systems at Ericsson. The results show that interactivity and contextuality are powerful enablers of organizational semiosis. However, without a balancing control mechanism the approach may result in the construction of semiotically incompatible domains within the organization.
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تاریخ انتشار 2014